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Iryna Deremuk
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360° Virtual Tour For Real Estate: How to Integrate 3D Toursin Property Listings

Time to read: 7 min
Digital real estate

Thanks to 360° virtual tours, potential buyers can take a 3D walkthrough of a flat, house or any other
property from anywhere in the world and at any time. 61% of real estate buyers think that this
technology is very helpful when it comes to choosing the right place. In today’s digital world, property
buyers crave an interactive and immersive experience without the need for physical visits.

If you're a property owner, broker or investor, you'll want to take advantage of 360° virtual real estate
tours to attract more customers and make your listings stand out. In this article, we'll dive into the
world of 3D walkthroughs and show how you can seamlessly integrate them into your business.

What Is a 360-Degree Real Estate Virtual Tour?

Virtual tours (so-called 3D or panoramic) are the presentation of existing properties made with a
sequence of videos and 360° photos. They aren't simply slideshows, as they include interactive
components. Here are two types of real estate virtual tours you should consider:

Video Tours

Such immersive virtual walkthroughs give potential buyers a dynamic and interactive way to explore
properties from the comfort of their screen. They use 360-degree panoramic views, smooth
transitions and engaging narration to guide viewers through the property, showcasing its unique
features and layout.

Real estate video tour appReal estate video tour app

360-Degree Interactive

With a 360° camera on a tripod with a rotating base, real estate businesses can capture photos of the
entire room—thus, showing its interior and features. Then, they have to be stitched together using a
special software. While ordinary pictures only show how the place looks, 360° virtual tours for real
estate enable potential buyers to feel the atmosphere of the house. However, this method occasionally
leads to awkward property angles.

Virtual 360° tourVirtual 360° tour

How Real Estate 360° Virtual Tours Work

While 3D tours are not a new phenomenon—real estate agents have used photos and videos before
—they have never been as advanced as they're today. Modern days' technology offers a unique
perspective compared to static images or videos, allowing viewers to fully immerse themselves in the
space and get a true sense of its layout and features.

360° virtual tours for real estate require the use of laser scanning cameras to capture images of the
property from every angle. These images are then stitched together to create a seamless, interactive
walkthrough. With 360-degree virtual tours, potential buyers can easily navigate through the
property at their own pace, zoom in on specific details and even get a feel for the neighborhood.

Features of Real Estate 360° Virtual Tours

Virtual real estate tours aren't all the same: each type comes with its own unique set of features.
Below, we've outlined the most important ones, providing explanations to help you understand them better:

→ Floor plans with interactive features

Interactive 3D home’s floor plans allow potential buyers to take a closer look at houses, apartments
and buildings and learn about their architecture and unique features. With this tool, they get a better
understanding of the floor plan and structure of the space they want to buy.

→ High-quality images and videos

Thanks to their meticulous creation process, 360° virtual real estate tours offer a wealth of detail.
Viewers have the freedom to examine every nook and cranny from top to bottom. This immersive
experience empowers buyers to make an informed decision for or against the purchase.

→ Virtual reality functionality

With 3D tour software, you can add color, furniture and decoration to any room, apartment or house,
even if it's not yet built. Real estate agents use this tool to elevate their property listings, even if the
space is not yet finished or unfurnished, and showcase objects in the best possible light.

→ Personalized branding choices

Virtual panoramic tours for real estate are highly customizable. You can add logos or watermarks of
your business and even attach links to your website or contact information. By incorporating these
personalized details, your property listings stand out from the crowd and showcase a high level of sophistication.

Personalized branding choices. Real estate

Benefits of 360° Tours for Real Estate

Research shows that properties with virtual tours receive 87% more views than those without. Let's
explore the key advantages of the technology and how it can help you stand out in a competitive market.

→ Safer home tours

By allowing buyers to view properties from home, 360° tours for real estate reduce the risk of being
exposed to COVID-19 and other potential health hazards. According to recent statistics,
75% of buyers are more likely to take a virtual tour of a property before choosing to visit in person.
With the ability to virtually walk through a property, potential buyers can see every corner of a space
without having to physically visit the location.

→ Saving Time for Agents

The immersive and interactive nature of real estate 360° virtual tours allows potential buyers to
thoroughly explore a property, imagine how they'd live in it and build a strong emotional connection.
This leads to higher levels of engagement and interest, which in turn increases the likelihood of a successful closing.

→ Bringing Quality Clients

Virtual tours also help weed out less serious buyers by giving them a complete picture of the property
before they schedule an appointment to view it in person. This results in more qualified prospective
buyers, less time spent on unproductive showings, and a higher conversion rate.

→ Cost-Effectiveness

Recent studies have shown that properties with real estate 3D virtual tours spend 31% less time
on the market than those without. Thus, companies can achieve significant cost savings, as properties
that stay on the market longer usually require more advertising effort and resources.

→ Memorable First Impression

Real estate agents can showcase properties in a unique and interactive way, leaving a lasting impact
on viewers. Properties with virtual tours receive more views than home listings without, and viewers
spend 5-10 times longer engaging with a 3D walkthrough than with static images.

How to Create Virtual Tours for Real Estate?

Real estate is one of the most exciting and lucrative businesses to be in today. If you have a property
for sale or are trying to attract potential buyers, you need to get your virtual home tour up and
running. Follow these steps to make sure your real estate listing looks its best.

1. Choose the right equipment

The first thing you should check is whether your camera supports taking 360-degree panoramas or
photos. You can find this out on the manufacturer's website or by contacting them directly. Most
cameras can take 360-degree panoramas, but some require more advanced software than others.
It's a good idea to use a wide-angle lens when you take your photos, so the potential buyer gets an
overview of the entire property. You can also add some nice light effects to make 3D virtual tours for
real estate look more professional.

2. Opt for the best software

Next, choose the right software for creating 360-degree panoramas and virtual tours for real estate
listings. There are several options, such as Canva, Adobe Photoshop Lightroom CC 2017 and Adobe Photoshop CC 2017. 

You'll also need to create a smartphone app or platform where you post your photos and videos, so
potential buyers can view them using the same software. The tech experts at 111Minutes have vast
experience successfully completing similar projects. If you're looking for user-friendly and robust 360°
virtual tour software, we'll be happy to assist you.

3. Plan out photoshoot

Once you’ve decided to create 360° virtual tours for real estate, it's important to first assess the
property and determine the best angles and features to highlight. Begin by walking through the
rooms and noting any unique features or selling points, such as a spacious living room or luxurious
outdoor area. Don't forget to consider the lighting and time of day, as natural light can add the appeal
of a space. Finally, create a photo list and plan out the sequence of shots.

4. Clean and stage a property

Remove clutter and personal items to create a clean and neutral backdrop that allows potential buyers
to envision themselves in the space. Clean all surfaces, floors and windows, ensuring that everything is
spotless and presentable. Next, stage the home with tasteful and trendy furnishings. This may include
rearranging the furniture, adding color accents and incorporating special pieces.

5. Test out your equipment

Before creating 360° virtual tours for real estate, it's important that you test your equipment to make
sure everything works properly. You'll need to charge and test your camera and any additional
instruments, such as tripods or lighting. Practice taking sample shots to check the quality of the
images and see if they meet your standards. It's also a good idea to test the software you are using to
create the virtual home tour to ensure that it functions correctly.

6. Take & upload photos to your software

Lastly, comes the most crucial part—capturing the photos! Check your shoot checklist and don't
hesitate to take multiple shots in each room, just in case. Once you have all the photos in hand, you
need to upload them to your chosen software.

Keep in mind that each program may have different instructions, so follow them carefully. Once your
virtual real estate tour is created, you can further enhance it with many software options, adding
music, room descriptions, interactive links, and more.

Create virtual real estate tour


Integrating 360° virtual tours into real estate listings can be a game-changer in the industry.
By offering potential buyers an immersive and interactive experience, companies can showcase
properties in a whole new way. With the right planning, equipment and attention to detail, real estate
professionals can create captivating 3D tours.

At 111Minutes, our team of skilled engineers is dedicated
to crafting cutting-edge software solutions for real estate listings.

If you want to offer captivating 360° virtual property tours
to your potential customers and boost your conversion rates,
we have the expertise you need.
Don't hesitate to contact us today!

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